Tanis Jorge is the founder of The Cofounder’s Hub, author of The Cofounder's Handbook, and cofounder of unicorn tech company, Trulioo. Tanis has successfully started and exited 4 companies with the same cofounder, making her an expert in both entrepreneurship and the cofounder relationship. 

In this conversation, Tanis shares:

• Her entrepreneurial journey, including how she first met her cofounder
• How her cofounder relationship evolved over time through various life stages
• The process of starting a business and aligning goals with cofounders
• Strategies to discern if a cofounder partnership is going to work
• How to cultivate strong business relationships for success

—
Get The Cofounder's Handbook
Visit the Cofounder's Hub
Connect with Tanis on LinkedIn
—
Join the We Run Flex community on Facebook
Learn more about Optix coworking software
—

In this episode, we cover:
(01:57 ) Tanis' Early Life and Entrepreneurial Journey

(05:31 ) Understanding the Cofounder Dynamic

(08:58 ) The Importance of Trust and Value Alignment

(16:17 ) Challenges of Balancing Parenthood and Entrepreneurship

(21:01 ) The Importance of Diverse Skill Sets in Cofounder Partnerships

(23:47 ) Importance of Partnership Agreements

(26:36 ) Recognizing Early Signs of Partnership Trouble

(28:43 ) The Golden Rule in Business Partnerships

(29:38 ) Understanding Conflict Styles in Business

(30:14 ) The Value of Self-Reflection in Business

(31:15 ) The Two Types of Founders Seeking Help

(38:14 ) The Importance of Early Exit Strategy Discussions

(40:47 ) The Process of Selling a Business